MyLocalPitch

src: footballbeyondborders.org

MyLocalPitch is an internet booking engine that enables people to book grassroots sports facilities online. The company is headquartered in the United Kingdom with offices in Holborn, London. The service is free to users and is currently available in London, Manchester and Dublin.

Video MyLocalPitch

History

MyLocalPitch was founded in January 2014 by Jamie Foale and Sandford Loudon after struggling to find and book sports pitches for their 11-a-side football team. The site started by listing London based sports venues before expanding into Dublin in March 2015.

In November 2015 the MyLocalPitch iPhone App was released to market to enable users to book and search for venues on the move using geolocation.

MyLocalPitch initiated its 'Outstanding London Sports Venue Award' in 2015 to recognise outstanding sports facilities for services provided and their role in the community. March's award was claimed by Westway Sport and Fitness and April's went to Playfootball Romford.

In April MyLocalPitch received a 2016 Sports Technology Awards nomination for the Best Technology to Promote Participation category.

As an extension of Sport England's new strategy to increase sports participation, MyLocalPitch has introduced bespoke borough pages to further speed up the booking process. A few examples can be seen for Clapham, Islington, Hackney and St Albans.

In April 2017 MyLocalPitch launched its second iOS app with new features including an interactive map, secure payments and a live bookings calendar. The same month saw the MyLocalPitch service became available in Greater Manchester with partnerships with Salford Community Leisure and Greater Sport. In May 2018 MyLocalPitch started working with Brighton Aldridge Community Academy to bring the service to Brighton.

As 2017 drew to a close MyLocalPitch signed as London FA's official Bookings Partner and for the Middlesex FA to grow participation numbers. The partnership will provide a simple means for London FA's members to search and book football facilities in London either online or through the app.

Daily Mirror features MyLocalPitch's app as number one in its 'Best iPhone apps 2018'.

At the start of 2018 MyLocalPitch became the first London-based SportsTech business to raise more than £1 million and Graeme Le Saux joined the board of directors.

Maps MyLocalPitch

Popularity

The site has received coverage in the UK media, especially with the Venue Awards which have appeared in London's Evening Standard, Sport and Recreation and London Sport. The Irish Sun recently covered the Dublin launch of the instant booking app.