Book:Marketing Management XUB MBA 1

Sabtu, 23 Desember 2017

Video Book:Marketing Management XUB MBA 1

Introduction to marketing: Marketing management; Pricing strategies; Marketing warfare strategies; Customer lifetime value; Strategic planning
Consumer behavior: Consumer; Consumer behaviour; Marketing myopia; Sustainability marketing myopia
Marketing mix: Marketing mix; Segmentation; Positioning; Marketing strategy; Forecasting; Sales
Product differentiation: Product differentiation
Marketing research: Marketing research; Market segmentation; Psychographic; Target market; Quantitative marketing research; Qualitative marketing research; Qualitative psychological research; Marketing effectiveness; Social marketing; Shopper marketing
Brand management: Brand; Brand management; Brand management issues; Brand implementation; Brand strength analysis; Brand equity; Brand name
Industrial marketing: Industrial marketing; Business marketing